đź’¸ $1.9M YouTube ad secret (steal this blueprint)

How Timothy Sykes hooks viewers faster than free beer at a frat party

Author

Craig Myers
August 29, 2024

Hey there,

Look, I know you're busy. Your inbox is probably a war zone right now.

But stick with me for a minute, because todays swipe is a good one.

Timothy Sykes, remember that guy?

The one flashing cash in Youtube ads and having Sara Underwood explain penny stock trading in a bubble bath?

Well, he's dropped $1.9 million on a single ad.

Yeah, you read that right, $1.9 M-I-L-L-I-O-N.

While this ad isn’t running any longer (none of them are…), an ad that has had that much spend behind it is something to learn from.

In this breakdown, I'm gonna show you exactly how this ad hooks people faster than free beer at a college party.

The best part? You can steal these tricks for your own marketing.

No MBA required.

No fancy jargon.

Just real, actionable stuff you can use today.

So grab a drink (I won't tell if it's not coffee), and let's dig in.

Let's break it down, shall we?

The hook is genius. Tim stands there with $10,000 in his hands. But then he hits you with, "You don't need this to start in the stock market." In one move, he's challenged the commonly held beliefs and what everyone thinks they know about trading while also making your curious about what he's offering instead.

Want to grab your audience like that? Challenge their assumptions. Make them stop scrolling and pay attention.

A simple hook you can use to do that is “this may be controversial but ___”

Let’s continue.

From there he gets personal. He's not some faceless guru spouting tips. He talks about his first millionaire student - who used to be his biggest critic. It's a story of transformation that people can't help but be drawn to.

The takeaway? Show your human side. People connect with stories, not just facts. And, use proof and other peoples stories to relate more to their situation.

From there, Tim's offer is simple - a free book with all his trading secrets.

No complicated schemes. No fancy words. Just valuable information, for free.

It's an offer that's hard to refuse. It’s a low barrier to entry, the time delay is next to nothing, and the effort and sacrifice is just reading the book.

It’s also a complete solution to a narrow problem.

Remember this: The simpler your offer, the easier it is for people to say yes.

Tim eventually backs up his talk with results. He's giving you numbers. His top student “turned $1,500 into over $6 million.”

And so if you want to build trust, don't just make claims. Show proof.

Real numbers speak louder than promises. And, a tried and true copy principle is that any claim you make need to be backed up by some sort of proof.

Near the end of the ad he is pushing urgency for you to click and download.

Finally, he gives you a taste of what you'll learn. He drops tips like "cut losses quickly" and "pick the right stocks."

It's just enough to make you want more.

That's the secret sauce of a $1.9 million ad.

Here’s The Swipeable Ad Template

What’s up, [Your Name], [Your Title/Role] here with [insert attention-grabbing prop or statement]. A lot of you think you need [insert common misconception or challenge]. That’s nonsense. That’s ridiculous. You don’t need that much to really [insert desired action or goal].

Click the link just below to get [insert free offer, e.g., this free guide] that I created, teaching exactly how I have [insert your success story or achievement], and how several of my [insert audience, e.g., students, clients] have now [insert their success story or result].

My [insert success story] started with just [insert small initial investment or effort]. Now, I’ve [insert big result]. Nothing is guaranteed without [insert key requirement, e.g., education, effort]. So, get [insert key requirement]. I don’t care if you know nothing about [insert industry or topic]. I teach beginners. I love this, okay?

I never had [insert what you lacked, e.g., a mentor, a guide]. Even though I’ve been successful, it took longer than it should have because I had to learn everything the hard way. I want to reduce your learning curve. I want to teach you every single thing that I learned the hard way over the past [insert time frame].

I get it—there are a lot of people on the internet saying they’ve made [insert big claims]. Why should you trust me? Guess what? My first [insert success story, e.g., millionaire student] actually hated me at first. He was my first [insert challenge, e.g., online hater], and I convinced him to [insert action, e.g., learn]. Now, he’s made over [insert big result]. How can you be next?

First of all, like I said, click the link just below. Get [insert free offer]. Get your [insert key requirement, e.g., education] started. It doesn’t matter if you know nothing. It doesn’t matter if you’re [insert demographics, e.g., a man or a woman, in the US or Europe]. You can be anywhere in the world. But you have to be dedicated to [insert desired action, e.g., learn].

I’m going to teach you all of the lessons and rules that have made me successful. It’s not just about [insert common misconception, e.g., quick wins]. The way that I’ve been successful is by [insert key strategies or methods].

Rule number one: [insert key lesson, e.g., cut losses quickly]. I didn’t always know this, and sometimes I’ve had big losses. I want you to learn from my mistakes.

Lesson number two: [insert key lesson, e.g., pick the right opportunities]. I’ve developed a unique strategy that works more times than not.

Lesson number three: [insert key lesson, e.g., focus on small consistent gains]. My average [insert result, e.g., profit] is just [insert modest success].

No matter where you are or what your schedule is, even if you want to [insert flexible option, e.g., be part-time], click the link just below this video. Get [insert free offer]. I’m giving it to you free because I want more dedicated [insert audience, e.g., students]. Get started, click the link just below.

So there you have it - the blueprint of a $1.9 million ad laid bare.

But don't just sit there gawking (pervert). This is your chance to turn these insights into cold, hard cash.

Remember:

  1. Challenge assumptions

  2. Get personal

  3. Keep it simple

  4. Show proof

  5. Create urgency

  6. Give a taste of what's to come

Now, go out there and create an ad that'll make Tim Sykes look like he's still trading with Monopoly money.

And hey, if this breakdown doesn't turn your marketing into an ATM machine, I'll... well, I'll keep sending you more until it does.

That's how much I believe in this stuff.

Now stop reading and start doing. Your next killer ad awaits!

Craig