Hey There,

Ever wonder how the big players in our industry keep crushing it?

Today, I'm pulling back the curtain on an ad from Mindvalley that's been running strong for 15 days, and a CRO tweak that literally doubled our conversions.

Buckle up – this email is packed with actionable insights you can implement today.

💾 Ad Breakdown: Mindvalley’s 3MIQ Formula - 15 Days Running

This ad for Mindvalley’s 3MIQ Formula taps into deep emotional triggers while leveraging strong direct response principles.

1. Attention-Grabbing Headline: "Are you tired of never achieving your goals?" This headline immediately talks about a problem that many people have. It makes the reader feel understood and curious about how to fix it, which is why they keep reading. Using this headline also works well for them and this offer because their offer appeals to a broader audience. I would not recommend you use such a general problem call out if you have a more specific offer.

2. Unique Mechanism: The "3MIQ Formula" is introduced as something special that sets this offer apart from others. It’s not just another generic self-help course; it’s a specific method that promises real results. This uniqueness is important because it gives people a reason to choose this over something else.

3. Emotional Triggers: The ad talks about things like "Unlock your true motivation." This connects with people on a deeper level because it’s about improving their lives, not just offering another product. When people feel emotionally connected, they’re more likely to take action. Similar to what I mentioned about the headline, using broader emotional triggers don’t always work for more niche offers. It works for Mindvalley because their offers appeal to such a broad audience.

4. Credibility & Authority: Mentioning “Vishen’s methodology” adds a layer of authority, leveraging the credibility principle found in formulas like AICPBSAWN, where credibility and proof are key to converting skeptics​. (Attention, Interest, Credibility, Proof, Benefits, Scarcity, Action, Warn, Now)

5. Urgency & Scarcity: While the ad doesn’t heavily emphasize urgency, adding a time-sensitive elements could significantly enhance its effectiveness, and something I would recommend if you plan on using this copy for yourself.

6. Strong Call-to-Action (CTA): The phrase "Get the 3MIQ Formula for free today" is a straightforward CTA. It leverages the principle of making the offer irresistible by lowering the barrier to entry (i.e., free access), which is a core idea in writing copy and crafting offers (not “free” but ease of access/ low friction)

Here’s the ad copy swipe file 💰

🧪 CRO Breakdown: The "Product Stack" Adjustment That Unlocked Scale

Now, let's dive into a game-changing CRO experiment that not only decreased our Cost of Acquisition (CAC) but also helped us break through the $20k/day ad spend ceiling. This is a perfect example of how scaling isn't always about pumping more money into ads - sometimes, it's about optimizing what you already have.

The Challenge: We were hitting a wall at $20k/day in ad spend. The funnel was converting, but not well enough to justify scaling further.

The Insight: Using heat and scroll maps (like Crazy Egg), we discovered users were scrolling past the “story” and “discovery sections”, heading straight for the "what am I actually getting" part.

As the market becomes more and more saturated with people running low ticket offers, we are seeing this “what am I getting” behavior pop up more and more. Here’s a screenshot of another funnel where we are seeing the same thing happen (and are optimizing it accordingly)

The Experiment: We moved the product stack up on the page, placing it right after the hero section instead of at the bottom.

The Results:

1. Opt-In Rate:

   • Before: 18.3%

   • After: 30.5%

   • Improvement: 66.7% increase

2. CVR (LP to FE Buyer):

   • Before: 4.75%

   • After: 9.24%

   • Improvement: 94.5% increase

This single change nearly doubled our conversion rate and allowed us to scale past a block of $20k/day in ad spend while significantly improving our CAC. My only wish is that we would’ve made that change earlier.

Key Takeaways:

1. Use CRO tools: Implement tools like Crazy Egg, VWO, or Convert on your funnels.

2. Analyze behavior: Don't assume - let data guide your decisions.

3. Challenge conventions: What works for others might not work for you. Learn from your own data

4. Test and iterate: Small changes can lead to big results — they did for this offer.

Action Item for You: Split test your landing page today. Move your product stack up, right under the hero section. You might be surprised by the results!

Remember, scaling isn't just about spending more. It's about optimizing what you have and making data-driven decisions.

This experiment proves that sometimes, the simplest changes can unlock massive growth.

Have you tried similar experiments? I'd love to hear about your CRO wins. Hit reply and let me know!

Alright, that's a wrap for today's deep dive. Remember, whether it's crafting the perfect ad or optimizing your funnel, success often lies in the details— the data.

Your action items:

1. Swipe that ad template and adapt it for your niche

2. Move your product stack up on your landing page and split test it

I'm always curious to hear about your wins. If you implement any of these strategies, hit reply and let me know how it goes. Your success stories fuel these emails!

Keep optimizing,

Craig

P.S. If you found this valuable, why not share it with a fellow marketer? They'll thank you, and so will I!